Bottega Veneta x Viviane Sassen

The campaign was photographed by Viviane Sassen, in Sicily at “The Great Cretto”. Designed by Italian artist Alberto Burri, the Cretto is a sentimental landscape piece that laments the ruined Sicilian village of Gibellina—destroyed by the Belice earthquake in 1968. The meticulous artwork took around 31 years to complete (finishing in 2015), and the white bed of cracked surface—constructed from blocks of concrete – spans over 86,122 square feet, above the village—a tribute to the fallen city.

The film was first concepted and storyboarded against a bespoke musical soundscape. Working in tandem with Viviane we captured the film scenes over two days using a mixture of steady cams, drones and iPhone’s gimbals to document this beautiful location and collection.

Credits

Creative Direction: Doug Lloyd, Meirion Pritchard
Photography: Viviane Sassen
Film: Enrico Rosati
Models: Rianne Van Rompaey, Simon Fiske
Hair: Syd Hayes
Make-up: Sam Bryant
DOP: Stefano Paradiso 

Art Director: Joe Rotondi
BTS: Matteo Graia
Production: MAI (Mascioni Associati International).

Location: Grande Cretto of Gibellina, Sicily, Italy 

Agency: Lloyd&Co
Client: Bottega Veneta
Collection: Fall/Winter 2016