Nike By You – Launch

On it’s 20th anniversary, Nike iD needed to show that they understood a changing consumer mindset—one that demands a more collaborative and personal approach to creating products with brands.

The assignment started as a straightforward task—to sharpen the strategic and visual structure of Nike customization. It quickly became clear that the offering was about much more than the product itself. It’s about collaboration between brand and consumer, empowering consumers to design, discover and celebrate their individuality.

Results

Following the launch of the new VC and strategy the Nike By You experienced its biggest quarter ever : )
Revenue was up +42% vs the previous year, and for the first time ever NBY product sold out!

Credits

Creative Director: Meirion Pritchard.
Designer: Noah Beckwith
Designer: Allison Olsen
Digital Designer: Jana Raport

Agency: Gretel NY
Agency (Interactive): Enjoy The Weather