Nike – You Can’t Stop Us
At the core of the campaign was Wieden + Kennedy’s eponymous anthem, a viral spot that was 90 seconds packed with nearly perfect split screen footage of athletes.
Serving as the inspiration for our OOH and digital extension of the work, the team explored how to bring the You Can’t Stop Us message to life in split imagery.
Nike – You Can’t Stop Us
Serving as the keystone in part of Nike’s multi-chapter 2020 brand campaign, You Can’t Stop Us celebrates the power of sport to bring people together and inspire hope.
My role was to establish the brand guidelines globally. Joining the dots between Nike’s Global studio and its geographies, as well as a myriad of different internal partners and agencies : )
We set the messaging, typographic and photographic systems and layouts across Print, OOH, retail, web, mobile and social.
Credits
Creative Director: Aaron Belchere
Design Director (Digital Lead): Meirion Pritchard
Art Directors: Brian Metcalf, Nemanja Jehlica, Tricia Chamberlain, Emily Lemmer
Agencies: Wieden+Kennedy, Doubleday & Cartwright, RGA, We Are Golden, I Love Dust.